We wanted products that love both your pets and the planet
So we built them ourselves.
It started with a frustrated trip to the pet store
In 2020, Sarah and Mike went shopping for eco-friendly products for their pets. They came home empty-handed and frustrated. Everything was either wrapped in plastic, filled with questionable ingredients, or came from halfway around the world.
That night, over a cup of tea (and with Luna and Oliver at their feet), they decided to do something about it. What if there was a store where every product was as good for the planet as it was for pets?
NaturePaws was born from that simple question. Today, we've helped over 5,000 pet families make the switch to sustainable pet care, and we're just getting started.
5,000+
Happy eco pet families
What We Stand For
Our values guide every product we choose and every decision we make.
Sustainability First
Every product is vetted for environmental impact. If it's not good for the planet, it's not in our store.
Pet Wellness
We believe what's natural is best. No harsh chemicals, no artificial ingredients, just pure goodness.
Community Driven
Built by pet parents, for pet parents. Your feedback shapes every decision we make.
Giving Back
Every purchase plants a tree and removes plastic from our oceans. Together, we're healing the planet.
Our Journey
From a single leash to a movement
The First Leash
Started with a single compostable leash after failing to find eco-friendly pet products in stores.
Growing the Family
Expanded to include organic treats and natural toys. Reached our first 100 customers.
Community Milestone
Hit 1,000 happy customers and launched our first eco education guides.
Full Marketplace
Transformed into a complete eco pet marketplace with 50+ sustainable products.
5,000 Green Homes
Celebrated serving over 5,000 eco-conscious pet families worldwide.
The Journey Continues
Expanding our mission to make sustainable pet care accessible to everyone.
Meet the Pack
The humans (and their furry friends) behind NaturePaws
Sarah Chen
Co-Founder & CEO
Pet parent to Luna (Golden Retriever)
Mike Rodriguez
Co-Founder & COO
Pet parent to Oliver (Tabby Cat)
Emma Thompson
Head of Sustainability
Pet parent to Biscuit (Beagle)
James Park
Product Curator
Pet parent to Mochi (Siamese Cat)
Our Impact
Together with our community, we've achieved
30+
Tons of plastic saved
10,000+
Trees planted
50
Tons ocean plastic removed
100+
Shelters supported
Ready to join the movement?
Every purchase helps us build a better future for pets and planet alike.
Shop Eco Products